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Their ads are going to say "Pity the poor executive who blinks," and gets rid of the company jet. "One thing is certain: true visionaries will continue to fly."
According to the WSJ:
Across the industry, new orders for private jets have almost evaporated, and hundreds of existing customers have sought to defer or cancel orders that were placed in higher-flying days. In addition to layoffs, some jet makers have cut production by as much as 56%. Cessna, a unit of Textron Inc., is laying off more than 4,600 people, or roughly a third of its work force, to cope with the sudden drop in demand for private airplanes of all sizes.
Most of this stems back from the time when the Big Three auto makers flew to Washington on their private jets to ask for government money. The backlash has been immense and lots of companies have downsized their jets as a result of the economic climate. Cessna thinks that by branding corporate executives as leaders rather than followers they will increase demand. "Timidity didn't get you this far. Why put it in your business plan now?" Instead of retreating, the company argues, companies should adjust and make sure they are flying the right type of aircraft.
Good luck to them. Here is the ad itself. Here is the microsite.
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